TEEN VOGUE D&AD NEW BLOOD BRIEF
THE BRIEF
Develop a branded content piece or series that will feature on one or more of Teen Vogue’s media channels. Your response should explore the female pleasure and sexual wellness space and seek to educate and challenge Teen Vogue’s audience about the issues surrounding it.
RESEARCH
Female sexual wellness can lead to improved quality of life, higher self-esteem, and increased economic outcomes. Today’s teenage girls are empowered, creative and more self- and world-aware than ever before. They’re looking for brands that reflect these attributes and give them the tools they need for self-expression (LS: N Global)
THE OUTCOME
A promotional video focuses on encouraging young girls to feel empowered and strong while exploring their own bodies, preferences, sexual pleasure and health.
WORK: Post-Production
Website:@teenvogue Website:@thecaseforher